OUR SPORTBRAIN

About us

SportBrain equips athletes with the mental tools they need to thrive – both in sport and in life.  Our belief is simple: sport is the ultimate arena to build confidence, resilience, high performance, and positive mental health. 

We provide interactive, evidence-informed mental skills training tailored for young athletes, fully supported by coaches and parents. By blending psychology, sport, and digital learning, SportBrain builds the mental foundation young people need to perform at their best while truly enjoying the game they love.

Our purpose

To equip young minds through sport, empowering them to thrive both on and off the field.
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Our vision

To inspire generations of confident, resilient, and mentally healthy individuals, using sport as the ultimate training ground for life.

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Our mission

We deliver engaging, evidence-based mental skills training for athletes, coaches, and parents by blending psychology, sport, and technology to establish mental health as the foundation of sporting performance.
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Our story

We are Gary Hewson — a clinical psychologist, sports mental skills specialist, and coach — and Paul Ifill, a former Premier League footballer, Wellington Phoenix legend, and successful National League coach. Over the years, we kept returning to the same conversation: in sport, immense focus is placed on physical and technical training, but the mental side of the game is far too often ignored. Vital skills like confidence, resilience, focus, and strategic planning are simply left to chance.

Again and again, we witnessed our players face the exact same struggles. We saw young people struggling under pressure, losing belief in themselves, and dropping out of the sports they loved altogether. When we searched for solutions, we realised there was a massive gap in the market for accessible, engaging, and affordable mental skills training for young athletes, their coaches, and their parents. Without these tools, too many young people risk missing out on their full potential — not just in sport, but in life.

We decided to change that. That is how SportBrain was born. By combining clinical psychology, real playing experience, and digital tools, we give every young athlete the psychological foundation they need to thrive, both on and off the field.