WELCOME TO SPORTBRAIN
ABOUT US
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OUR PURPOSE
Equip young minds through sport, to thrive on and off the field.
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OUR VISION
Generations of people who are confident, resilient and mentally healthy via sport as the training ground for life.
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OUR MISSION
We deliver engaging, evidence based mental skills training for athletes, coaches and parents by blending psychology, sport and technology to make mental health the foundation of sporting performance.
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OUR STORY
We are Gary Hewson, a clinical psychologist and sport mental skills specialist and coach, and Paul Ifill, a former Premier League footballer, Wellington Phoenix legend and successful National League coach. Over the years we kept coming back to the same conversation. In sport, there is so much focus on physical training and technical skills, but far too little on the mental side of the game. Confidence, resilience, focus, planning — these vital skills were often left to chance.
Again and again, we heard the same struggles from our players. Young people feeling the pressure, losing belief in themselves and sometimes even dropping out of sport altogether. When we looked for solutions, we realised there was a real lack of accessible, engaging and affordable mental skills training for young athletes and their coaches. Without these tools, too many risk missing their full potential, not only in sport, but in life.
So, we decided to do something about it. That is how SportBrain was born. Combining psychology, real playing experience and digital tools to give every young athlete the mental skills they need to thrive, on and off the field.